With around 190 million downloads per month as of last April, JRE is one of the most popular podcasts on the planet, so it’s a huge get for Spotify. The company said JRE has been the most-searched-for podcast on its platform for a long time. It’s clear that Spotify is hoping to use the lure of JRE to reel in more users and subscribers.
It’s the latest major stride into podcasting for Spotify. Earlier this year, it bought The Ringer to bolster its slate of sports and entertainment offerings and in 2019, it signed the Obamas’ production company to an exclusive podcast deal. The company has also acquired podcast producers Gimlet Media and Parcast, as well as creation app Anchor.
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