Peggy Johnson will become virtual reality start-up Magic Leap‘s new CEO, the company said in a release Tuesday, taking the position co-founder Rony Abovitz vacated in May. She’ll step into the role Aug. 1
Johnson was executive vice president of business development at Microsoft, having joined the company in 2014. Before that, she held various leadership positions at chipmaker Qualcomm.
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“Magic Leap’s technological foundation is undeniable, and there is no question that has the potential to shape the future of XR and computing,” Johnson said in the release. “As CEO, I look forward to strategically building enduring relationships that connect Magic Leap’s game-changing technology and pipeline to the wide-ranging digital needs of enterprises of all sizes and industries.”
The Google-funded Magic Leap was founded in 2011. After spending $2.3 billion creating AR glasses, its Magic Leap One headset came out in 2018. The $2,295 device includes displays, audio and external camera sensors, but reportedly only sold 6,000 units in its first six months.
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