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COVID-19 quarantine boosts smart speaker usage among U.S. adults, particularly younger users

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COVID-19 quarantine boosts smart speaker usage among U.S. adults, particularly younger users

The coronavirus outbreak has driven more consumers to turn to their smart speakers for news, information, music and entertainment, according to new data released today by NPR and Edison Research. Around three-quarters of U.S. adults 18 and up said their routines have been impacted due to COVID-19 and their media habits have changed as a…

COVID-19 quarantine boosts smart speaker usage among U.S. adults, particularly younger users

The coronavirus outbreak has driven more consumers to turn to their smart speakers for news, information, music and entertainment, according to new data released today by NPR and Edison Research. Around three-quarters of U.S. adults 18 and up said their routines have been impacted due to COVID-19 and their media habits have changed as a result. Since the outbreak, 35% of U.S. smart speakers owners say they’re listening to more news and information through their device, and 36% say they’ve increased their consumption of music and entertainment.

These figures skew even higher when looking at the 18-34 age group.

Here, 50% report an increase in news and information consumption and 52% said they’ve increased their listening of music and other sorts of entertainment.

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In addition, the report found the total time spent listening to news content via the smart speaker has increased since the same time last year. In Spring 2019, 30% said listened to 3 or more hours per week, 40% said 1 to less than 3 hours, and 30% said less than one hour.

In the quarantine-fueled Spring 2020, these numbers increased to 32% (3+ hrs.), 43% (1 to

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