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- Ryan Serhant is the star of “Million Dollar Listing New York” and one of the city’s top real estate agents.
- A bestselling author himself, Serhant says some books stand out on his list of must-reads.
- “Shoe Dog” and “Never Eat Alone” are two of the four books he says were game-changers for his career.
- Visit Business Insider’s homepage for more stories.
Ryan Serhant is the star of “Million Dollar Listing New York” and one of the top real estate agents in the city.
The leader of a top-ranked team that had more than $700 million in deals last year alone, Serhant is an expert when it comes to real estate, sales, and dealmaking. His team ranked third nationally and first in New York by sales volume in 2019.
An author himself, Serhant has written the best-selling “Sell It Like Serhant.” He wrote another professional strategy book just this year amid the pandemic, entitled “Big Money Energy.”
In addition to his own work, Serhant said four titles were game-changers for him and he recommended them to anyone seeking success, whether it be in real estate, business, or life.
1. “Never Eat Alone” by Keith Ferrazzi
In “Never Eat Alone,” Ferrazzi, the founder of consulting firm Ferrazzi Greenlight, also a contributor to The Wall Street Journal and Harvard Business Review, emphasizes the importance of networks and outlines the secrets to success, one relationship at a time.
Praised by CEOs and Ivy Leaguers, Deloitte CEO James Quigley called the piece, “A business book that reads like a story — filled with personal triumphs and examples that leave no doubt to the reader that success in anything is built on meaningful relationships.”
2. “Shoe Dog” by Phil Knight
A memoir by the founder of Nike, “Shoe Dog” is a New York Times best-seller and offers a unique perspective into the life of one of the world’s most profitable brands, following the company’s journey from start-up to icon.
A favorite of Bill Gates, the Microsoft founder called the book “an honest tale of what it takes to succeed in business,” and adds that the story “is a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey riddled with mistakes, endless struggles, and sacrifice.”
3. “The Fall of Advertising and the Rise of PR” by Al and Laura Ries
“The Fall of Advertising and the Rise of PR” outlines how the most successful modern brands are built by publicity, not ads, and draws on major marketing case studies as proof.
Written by two world-renowned marketing consultants, “the book makes a plausible case in an engaging, example-rich style,” according to the Harvard Business Review, and argues that advertising should be reserved for promoting mature brands.
4. “To Sell Is Human” by Daniel H. Pink
Diving into the world of sales, “To Sell Is Human” outlines the art and science of selling, and makes the case that everyone does it.
A number one New York Times Business Bestseller, the book elevates self-help to the social science of selling as Pink explains the ideas behind successful salespeople with anecdotes, studies, and more.